:root {
  --ink: #141611;
  --ink-soft: #34382d;
  --forest: #183a2d;
  --forest-deep: #0e211a;
  --moss: #6f7f55;
  --sage: #c0c9ad;
  --berry: #762f53;
  --copper: #a85f3c;
  --clay: #c98b65;
  --paper: #f5efe2;
  --ivory: #fffaf0;
  --mist: #e8e1d3;
  --line: rgba(20, 22, 17, 0.15);
  --white-line: rgba(255, 250, 240, 0.2);
  --shadow: 0 28px 70px rgba(14, 33, 26, 0.22);
  --serif: "Cormorant Garamond", Georgia, serif;
  --sans: "Inter", Arial, sans-serif;
  --display: "Oswald", Impact, sans-serif;
  --mono: "Space Mono", monospace;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--sans);
  color: var(--ink);
  background: var(--paper);
  letter-spacing: 0;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 100;
  opacity: 0.026;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 220 220' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

a {
  color: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.scroll-meter {
  position: fixed;
  inset: 0 auto auto 0;
  width: 0%;
  height: 4px;
  z-index: 80;
  background: linear-gradient(90deg, var(--clay), var(--sage), var(--berry));
}

.hero {
  position: relative;
  min-height: 94vh;
  color: var(--ivory);
  overflow: hidden;
  isolation: isolate;
  display: grid;
  grid-template-rows: auto 1fr;
}

.hero-media,
.hero-shade {
  position: absolute;
  inset: 0;
  z-index: -2;
}

.hero-media {
  background-image: url("https://static.wixstatic.com/media/da7c1b_5169910851ae45a0adff65c13753fcaa%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/da7c1b_5169910851ae45a0adff65c13753fcaa%7Emv2.jpg");
  background-size: cover;
  background-position: center 42%;
  transform: scale(1.04);
  filter: saturate(0.9) contrast(1.05);
}

.hero-shade {
  z-index: -1;
  background:
    linear-gradient(90deg, rgba(6, 14, 11, 0.86) 0%, rgba(6, 14, 11, 0.58) 43%, rgba(6, 14, 11, 0.22) 100%),
    linear-gradient(0deg, rgba(6, 14, 11, 0.76) 0%, rgba(6, 14, 11, 0.08) 58%);
}

.nav-shell {
  position: sticky;
  top: 0;
  z-index: 60;
  width: min(1180px, calc(100% - 32px));
  margin: 20px auto 0;
  min-height: 64px;
  padding: 10px 12px 10px 16px;
  border: 1px solid rgba(255, 250, 240, 0.18);
  border-radius: 999px;
  background: rgba(9, 19, 15, 0.58);
  backdrop-filter: blur(18px);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
}

.brand-mark {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  min-width: 190px;
}

.brand-symbol {
  width: 42px;
  height: 42px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  border: 1px solid rgba(255, 250, 240, 0.32);
  background: rgba(255, 250, 240, 0.08);
  font-family: var(--serif);
  font-weight: 700;
}

.brand-mark strong,
.brand-mark small {
  display: block;
  line-height: 1.05;
}

.brand-mark strong {
  font-size: 0.9rem;
}

.brand-mark small {
  margin-top: 3px;
  color: rgba(255, 250, 240, 0.66);
  font-size: 0.72rem;
}

.nav-links {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  flex: 1;
}

.nav-links a {
  text-decoration: none;
  font-size: 0.78rem;
  font-weight: 700;
  color: rgba(255, 250, 240, 0.78);
  padding: 10px 12px;
  border-radius: 999px;
}

.nav-links a:hover {
  background: rgba(255, 250, 240, 0.1);
  color: var(--ivory);
}

.nav-action,
.button {
  border: 0;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  min-height: 42px;
  padding: 0 16px;
  border-radius: 999px;
  font: inherit;
  font-weight: 800;
  text-decoration: none;
  cursor: pointer;
  white-space: nowrap;
}

.nav-action {
  color: var(--ivory);
  background: rgba(255, 250, 240, 0.12);
  border: 1px solid rgba(255, 250, 240, 0.18);
}

.button.primary {
  color: var(--forest-deep);
  background: var(--clay);
  box-shadow: 0 18px 34px rgba(0, 0, 0, 0.24);
}

.button.secondary {
  color: var(--ivory);
  background: rgba(255, 250, 240, 0.1);
  border: 1px solid rgba(255, 250, 240, 0.25);
}

.nav-action svg,
.button svg,
.metric-card svg,
.conversion-card svg {
  width: 18px;
  height: 18px;
  stroke-width: 2;
  flex: 0 0 auto;
}

.hero-content {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  align-self: center;
  padding: 96px 0 160px;
}

.eyebrow,
.label,
.panel-kicker {
  margin: 0 0 16px;
  font-size: 0.75rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-family: var(--mono);
}

.eyebrow {
  color: var(--copper);
}

.inverse .eyebrow,
.hero .eyebrow {
  color: var(--clay);
}

.hero h1,
.section-intro h2,
.feature-panel h3,
.revenue-panel h3,
.audience-power-grid h3,
.market-copy h3,
.persona-card h3,
.moat-card h3,
.conversion-card h3,
.campaign-board h3,
.roadmap-step h3,
.source-layout h3 {
  margin: 0;
  font-family: var(--serif);
  font-weight: 700;
  letter-spacing: 0;
}

.hero h1 {
  max-width: 940px;
  font-family: var(--display);
  font-size: clamp(5rem, 15vw, 14rem);
  line-height: 0.82;
  text-transform: uppercase;
  letter-spacing: 0;
  overflow-wrap: normal;
}

.hero-copy {
  max-width: 820px;
  margin: 30px 0 0;
  color: rgba(255, 250, 240, 0.82);
  font-size: clamp(1.02rem, 1.5vw, 1.28rem);
  line-height: 1.7;
}

.hero-meta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 24px;
}

.hero-meta-row span {
  min-height: 34px;
  display: inline-flex;
  align-items: center;
  padding: 0 12px;
  border: 1px solid rgba(255, 250, 240, 0.2);
  border-radius: 999px;
  background: rgba(255, 250, 240, 0.08);
  font-family: var(--mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: rgba(255, 250, 240, 0.78);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 34px;
}

.hero-panel {
  position: absolute;
  right: max(24px, calc((100vw - 1180px) / 2));
  bottom: 34px;
  width: min(460px, calc(100% - 48px));
  padding: 24px;
  border-radius: 8px;
  border: 1px solid rgba(255, 250, 240, 0.22);
  background: rgba(9, 19, 15, 0.7);
  backdrop-filter: blur(18px);
  box-shadow: var(--shadow);
}

.hero-panel p {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(1.45rem, 2.2vw, 2rem);
  line-height: 1.08;
}

.section-band {
  position: relative;
  padding: clamp(72px, 9vw, 128px) 0;
}

.paper {
  background: var(--paper);
}

.ivory {
  background: var(--ivory);
}

.forest {
  background: var(--forest-deep);
  color: var(--ivory);
}

.copper {
  background: #8f4e37;
  color: var(--ivory);
}

.revenue-reset {
  background:
    linear-gradient(135deg, rgba(9, 19, 15, 0.92), rgba(118, 47, 83, 0.78)),
    var(--forest-deep);
  color: var(--ivory);
}

.section-intro {
  width: min(1080px, calc(100% - 32px));
  margin: 0 auto 42px;
}

.section-intro h2 {
  max-width: 900px;
  font-size: clamp(2.6rem, 5.2vw, 5.7rem);
  line-height: 0.95;
}

.section-intro p:not(.eyebrow) {
  max-width: 780px;
  margin: 22px 0 0;
  color: rgba(20, 22, 17, 0.7);
  font-size: 1.06rem;
  line-height: 1.75;
}

.inverse p:not(.eyebrow) {
  color: rgba(255, 250, 240, 0.76);
}

.thesis-grid,
.metric-grid,
.math-strip,
.revenue-grid,
.audience-power-grid,
.moat-grid,
.conversion-grid,
.campaign-board {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  display: grid;
  gap: 16px;
}

.thesis-grid {
  grid-template-columns: 1.25fr 1fr 1fr;
  align-items: stretch;
}

.feature-panel,
.moat-card,
.conversion-card,
.campaign-board article,
.metric-card,
.source-layout > div {
  border-radius: 8px;
}

.feature-panel {
  padding: clamp(26px, 3.8vw, 42px);
  min-height: 330px;
  border: 1px solid var(--line);
  background: rgba(255, 250, 240, 0.56);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.feature-panel.dark {
  color: var(--ivory);
  background: var(--forest);
  border-color: transparent;
}

.feature-panel h3 {
  margin-top: auto;
  font-size: clamp(2.2rem, 4vw, 4.2rem);
  line-height: 0.96;
}

.feature-panel p:last-child {
  margin: 22px 0 0;
  color: rgba(20, 22, 17, 0.7);
  line-height: 1.7;
}

.feature-panel.dark p:last-child {
  color: rgba(255, 250, 240, 0.75);
}

.math-strip {
  grid-template-columns: repeat(4, 1fr);
  margin-bottom: 16px;
}

.math-strip article {
  min-height: 260px;
  padding: clamp(24px, 3.4vw, 34px);
  border: 1px solid rgba(255, 250, 240, 0.2);
  border-radius: 8px;
  background: rgba(255, 250, 240, 0.08);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.math-strip span,
.audience-power-grid span {
  font-family: var(--mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--clay);
  font-weight: 800;
}

.math-strip strong {
  margin-top: 28px;
  font-family: var(--display);
  font-size: clamp(3.5rem, 6vw, 6.4rem);
  line-height: 0.82;
}

.math-strip p {
  margin: 18px 0 0;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.62;
}

.revenue-grid {
  grid-template-columns: 1.1fr 1fr 1fr;
}

.revenue-panel {
  min-height: 340px;
  padding: clamp(26px, 3.8vw, 42px);
  border: 1px solid rgba(255, 250, 240, 0.2);
  border-radius: 8px;
  background: rgba(255, 250, 240, 0.1);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.revenue-panel:first-child {
  background: var(--ivory);
  color: var(--ink);
}

.revenue-panel h3 {
  margin-top: auto;
  font-size: clamp(2.1rem, 3.6vw, 4rem);
  line-height: 0.96;
}

.revenue-panel p:last-child {
  margin: 22px 0 0;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.7;
}

.revenue-panel:first-child p:last-child {
  color: rgba(20, 22, 17, 0.7);
}

.label {
  color: var(--copper);
}

.feature-panel.dark .label,
.forest .label,
.copper .label {
  color: var(--clay);
}

.metric-grid {
  grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));
}

.metric-card {
  padding: 24px;
  min-height: 232px;
  background: rgba(255, 250, 240, 0.08);
  border: 1px solid var(--white-line);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.metric-card svg {
  width: 24px;
  height: 24px;
  color: var(--clay);
}

.metric-card strong {
  margin-top: 28px;
  font-size: clamp(2.7rem, 5vw, 5rem);
  line-height: 0.9;
  font-family: var(--display);
}

.metric-card span {
  margin-top: 16px;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.6;
  font-size: 0.92rem;
}

.audience-power {
  background:
    linear-gradient(180deg, rgba(245, 239, 226, 0.98), rgba(255, 250, 240, 0.94)),
    var(--paper);
}

.audience-power-grid {
  grid-template-columns: repeat(3, 1fr);
}

.audience-power-grid article {
  min-height: 380px;
  padding: 28px;
  border-radius: 8px;
  border: 1px solid var(--line);
  background: rgba(255, 250, 240, 0.7);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.audience-power-grid article:nth-child(1),
.audience-power-grid article:nth-child(4) {
  background: var(--forest);
  color: var(--ivory);
  border-color: transparent;
}

.audience-power-grid h3 {
  margin-top: 34px;
  font-size: clamp(2rem, 3vw, 3.4rem);
  line-height: 0.96;
}

.audience-power-grid p {
  margin: 20px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.68;
}

.audience-power-grid strong {
  display: block;
  margin-top: 28px;
  color: var(--copper);
  line-height: 1.45;
}

.audience-power-grid article:nth-child(1) p,
.audience-power-grid article:nth-child(4) p {
  color: rgba(255, 250, 240, 0.72);
}

.audience-power-grid article:nth-child(1) strong,
.audience-power-grid article:nth-child(4) strong {
  color: var(--clay);
}

.seo-matrix {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--ink);
  border: 1px solid var(--ink);
}

.seo-matrix article {
  min-height: 292px;
  padding: 26px;
  background: var(--ivory);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.seo-matrix span {
  font-family: var(--mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  color: var(--copper);
  font-weight: 700;
}

.seo-matrix h3 {
  margin: auto 0 0;
  font-family: var(--display);
  font-size: clamp(1.8rem, 3vw, 3.2rem);
  line-height: 0.95;
  text-transform: uppercase;
}

.seo-matrix p {
  margin: 18px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.62;
}

.market-layout {
  width: min(1180px, calc(100% - 32px));
  margin: 48px auto 0;
  display: grid;
  grid-template-columns: 0.82fr 1.18fr;
  gap: clamp(22px, 4vw, 52px);
  align-items: center;
}

.editorial-image {
  overflow: hidden;
  border-radius: 8px;
  box-shadow: var(--shadow);
  border: 1px solid var(--white-line);
  background: rgba(255, 250, 240, 0.06);
}

.editorial-image.tall {
  min-height: 560px;
}

.market-copy h3 {
  max-width: 700px;
  font-size: clamp(2.4rem, 4vw, 4.5rem);
  line-height: 0.98;
}

.market-copy > p:not(.label) {
  margin: 24px 0 0;
  max-width: 730px;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.8;
  font-size: 1rem;
}

.callout-list {
  display: grid;
  gap: 12px;
  margin-top: 30px;
}

.callout-list div {
  padding: 18px 20px;
  border-radius: 8px;
  background: rgba(255, 250, 240, 0.08);
  border: 1px solid var(--white-line);
}

.callout-list strong,
.callout-list span {
  display: block;
}

.callout-list strong {
  margin-bottom: 6px;
  color: var(--clay);
}

.callout-list span {
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.55;
}

.positioning-map {
  position: relative;
  width: min(980px, calc(100% - 32px));
  margin: 0 auto 42px;
  padding: 36px 0 0 42px;
}

.map-grid {
  position: relative;
  height: 520px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background:
    linear-gradient(90deg, transparent 49.8%, rgba(20, 22, 17, 0.16) 50%, transparent 50.2%),
    linear-gradient(0deg, transparent 49.8%, rgba(20, 22, 17, 0.16) 50%, transparent 50.2%),
    linear-gradient(135deg, rgba(24, 58, 45, 0.08), rgba(118, 47, 83, 0.08));
  overflow: hidden;
}

.axis {
  position: absolute;
  font-size: 0.72rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: rgba(20, 22, 17, 0.58);
}

.y-axis {
  top: 48%;
  left: -58px;
  transform: rotate(-90deg);
}

.x-axis {
  right: 0;
  bottom: -28px;
}

.brand-dot {
  position: absolute;
  left: var(--x);
  top: var(--y);
  transform: translate(-50%, -50%);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 104px;
  min-height: 42px;
  padding: 0 12px;
  border-radius: 999px;
  color: var(--ink);
  background: var(--ivory);
  border: 1px solid var(--line);
  box-shadow: 0 10px 24px rgba(20, 22, 17, 0.12);
  font-size: 0.78rem;
  font-weight: 800;
  text-align: center;
}

.hero-dot {
  color: var(--ivory);
  background: var(--berry);
  border-color: transparent;
  min-width: 124px;
  min-height: 48px;
}

.moat-grid {
  grid-template-columns: repeat(3, 1fr);
}

.moat-card {
  min-height: 280px;
  padding: 28px;
  background: var(--paper);
  border: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.moat-card span,
.campaign-board span {
  color: var(--copper);
  font-weight: 900;
}

.moat-card h3,
.campaign-board h3 {
  margin-top: auto;
  font-size: clamp(1.8rem, 2.6vw, 2.6rem);
  line-height: 1;
}

.moat-card p,
.campaign-board p {
  margin: 18px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.65;
}

.competitor-table-wrap {
  width: min(1180px, calc(100% - 32px));
  margin: 44px auto 0;
  overflow-x: auto;
  border-radius: 8px;
  border: 1px solid var(--line);
  background: var(--paper);
}

.competitor-table {
  width: 100%;
  min-width: 760px;
  border-collapse: collapse;
}

.competitor-table caption {
  text-align: left;
  padding: 22px 24px;
  font-family: var(--display);
  font-size: clamp(2rem, 3.5vw, 3.6rem);
  line-height: 0.95;
  text-transform: uppercase;
  border-bottom: 1px solid var(--line);
}

.competitor-table th,
.competitor-table td {
  padding: 18px 24px;
  text-align: left;
  vertical-align: top;
  border-bottom: 1px solid var(--line);
}

.competitor-table th {
  font-family: var(--mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--copper);
}

.competitor-table td {
  line-height: 1.55;
  color: rgba(20, 22, 17, 0.72);
}

.competitor-table td:first-child {
  color: var(--ink);
  font-weight: 800;
}

.gallery-band {
  padding: 0;
  background: var(--forest-deep);
}

.image-triptych {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  min-height: 560px;
}

.image-triptych figure {
  position: relative;
  margin: 0;
  overflow: hidden;
}

.image-triptych figure::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(6, 14, 11, 0.72), rgba(6, 14, 11, 0.04) 58%);
}

.image-triptych figcaption {
  position: absolute;
  left: 24px;
  right: 24px;
  bottom: 24px;
  z-index: 2;
  color: var(--ivory);
  font-family: var(--serif);
  font-size: clamp(1.55rem, 2.4vw, 2.5rem);
  line-height: 1;
}

.persona-tabs {
  width: min(980px, calc(100% - 32px));
  margin: 0 auto 18px;
  display: flex;
  gap: 8px;
  overflow-x: auto;
  padding-bottom: 6px;
  scrollbar-width: none;
}

.persona-tabs::-webkit-scrollbar {
  display: none;
}

.tab {
  border: 1px solid var(--line);
  background: rgba(255, 250, 240, 0.58);
  color: rgba(20, 22, 17, 0.72);
  border-radius: 999px;
  min-height: 44px;
  padding: 0 18px;
  font: inherit;
  font-weight: 800;
  white-space: nowrap;
  cursor: pointer;
}

.tab.active {
  color: var(--ivory);
  background: var(--forest);
  border-color: transparent;
}

.persona-stage {
  width: min(980px, calc(100% - 32px));
  margin: 0 auto;
}

.persona-card {
  display: none;
  padding: clamp(30px, 5vw, 54px);
  min-height: 420px;
  border-radius: 8px;
  border: 1px solid var(--line);
  background:
    linear-gradient(135deg, rgba(255, 250, 240, 0.82), rgba(232, 225, 211, 0.8)),
    var(--ivory);
  box-shadow: 0 22px 56px rgba(20, 22, 17, 0.08);
}

.persona-card.active {
  display: block;
}

.persona-card h3 {
  max-width: 740px;
  font-size: clamp(2.3rem, 4.4vw, 4.8rem);
  line-height: 0.96;
}

.persona-card > p:not(.label) {
  max-width: 720px;
  margin: 24px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.8;
}

.persona-quote {
  margin-top: 34px;
  padding: 22px;
  border-radius: 8px;
  background: var(--forest);
  color: var(--ivory);
  font-family: var(--serif);
  font-size: clamp(1.45rem, 2.4vw, 2.6rem);
  line-height: 1.05;
}

.conversion-grid {
  grid-template-columns: repeat(3, 1fr);
}

.conversion-card {
  min-height: 260px;
  padding: 26px;
  border: 1px solid rgba(255, 250, 240, 0.24);
  background: rgba(255, 250, 240, 0.1);
}

.conversion-card svg {
  width: 26px;
  height: 26px;
  color: var(--sage);
}

.conversion-card h3 {
  margin-top: 34px;
  font-size: 2rem;
}

.conversion-card p {
  margin: 14px 0 0;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.65;
}

.funnel {
  width: min(1180px, calc(100% - 32px));
  margin: 46px auto 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-radius: 8px;
  overflow: hidden;
  border: 1px solid rgba(255, 250, 240, 0.24);
}

.funnel-step {
  min-height: 210px;
  padding: 24px;
  background: rgba(9, 19, 15, 0.22);
  border-right: 1px solid rgba(255, 250, 240, 0.18);
}

.funnel-step:last-child {
  border-right: 0;
}

.funnel-step span {
  color: var(--sage);
  font-weight: 900;
}

.funnel-step strong {
  display: block;
  margin-top: 42px;
  font-family: var(--serif);
  font-size: clamp(1.5rem, 2.2vw, 2.4rem);
  line-height: 1;
}

.funnel-step p {
  margin: 14px 0 0;
  color: rgba(255, 250, 240, 0.68);
  line-height: 1.55;
}

.campaign-board {
  grid-template-columns: repeat(3, 1fr);
}

.campaign-board article {
  min-height: 270px;
  padding: 26px;
  border: 1px solid var(--line);
  background: rgba(245, 239, 226, 0.72);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.raw-panel {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(28px, 5vw, 76px);
  align-items: start;
  padding-left: max(16px, calc((100vw - 1180px) / 2));
  padding-right: max(16px, calc((100vw - 1180px) / 2));
  background:
    linear-gradient(135deg, rgba(20, 22, 17, 0.92), rgba(24, 58, 45, 0.88)),
    var(--ink);
  color: var(--ivory);
}

.raw-copy {
  position: sticky;
  top: 100px;
}

.raw-copy h2 {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(3.2rem, 7vw, 7rem);
  line-height: 0.88;
  text-transform: uppercase;
}

.raw-copy p:not(.eyebrow) {
  margin: 24px 0 0;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.8;
  max-width: 560px;
}

.creative-rules {
  display: grid;
  gap: 12px;
}

.creative-rules article {
  padding: 24px;
  border: 1px solid rgba(255, 250, 240, 0.17);
  border-radius: 8px;
  background: rgba(255, 250, 240, 0.07);
}

.creative-rules span {
  display: inline-block;
  margin-bottom: 42px;
  color: var(--clay);
  font-family: var(--mono);
  font-weight: 700;
}

.creative-rules strong {
  display: block;
  font-family: var(--display);
  font-size: clamp(1.8rem, 3vw, 3rem);
  line-height: 0.95;
  text-transform: uppercase;
}

.creative-rules p {
  margin: 14px 0 0;
  color: rgba(255, 250, 240, 0.68);
  line-height: 1.62;
}

.roadmap {
  width: min(980px, calc(100% - 32px));
  margin: 0 auto;
  display: grid;
  gap: 16px;
}

.roadmap-step {
  display: grid;
  grid-template-columns: 76px 1fr;
  gap: 22px;
  align-items: stretch;
  padding: 24px;
  border-radius: 8px;
  border: 1px solid var(--line);
  background: rgba(255, 250, 240, 0.62);
}

.step-marker {
  width: 76px;
  min-height: 76px;
  border-radius: 8px;
  display: grid;
  place-items: center;
  background: var(--forest);
  color: var(--ivory);
  font-family: var(--serif);
  font-size: 2.8rem;
  line-height: 1;
}

.roadmap-step h3 {
  font-size: clamp(1.9rem, 3vw, 3.1rem);
  line-height: 1;
}

.roadmap-step p:not(.label) {
  margin: 14px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.7;
}

.source-layout {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 0.82fr;
  gap: 18px;
}

.source-layout > div {
  padding: clamp(24px, 3.5vw, 38px);
  border: 1px solid var(--white-line);
  background: rgba(255, 250, 240, 0.08);
}

.source-layout h3 {
  font-size: clamp(2rem, 3vw, 3.2rem);
}

.data-gaps ul {
  margin: 22px 0 0;
  padding: 0 0 0 18px;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.85;
}

.sources-card {
  display: flex;
  flex-direction: column;
}

.sources-card a {
  display: block;
  margin-top: 12px;
  padding: 14px 0;
  text-decoration: none;
  color: rgba(255, 250, 240, 0.8);
  border-bottom: 1px solid rgba(255, 250, 240, 0.12);
  line-height: 1.35;
}

.sources-card a:hover {
  color: var(--clay);
}

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  align-items: center;
  padding: 30px max(16px, calc((100vw - 1180px) / 2));
  background: var(--ink);
  color: var(--ivory);
}

.site-footer strong,
.site-footer span {
  display: block;
}

.site-footer span {
  margin-top: 4px;
  color: rgba(255, 250, 240, 0.58);
  font-size: 0.9rem;
}

.site-footer a {
  color: var(--clay);
  text-decoration: none;
  font-weight: 800;
}

.exit-value {
  background: var(--ivory);
}

.value-equation,
.value-grid,
.underwriting-note {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  display: grid;
  gap: 16px;
}

.value-equation {
  grid-template-columns: repeat(3, 1fr);
  margin-bottom: 16px;
}

.value-equation > div {
  min-height: 250px;
  padding: 26px;
  border-radius: 8px;
  border: 1px solid var(--line);
  background: var(--paper);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.value-equation span,
.underwriting-note span {
  font-family: var(--mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  color: var(--copper);
  font-weight: 800;
}

.value-equation strong {
  display: block;
  margin-top: 34px;
  font-family: var(--display);
  font-size: clamp(1.9rem, 3.4vw, 3.8rem);
  line-height: 0.95;
  text-transform: uppercase;
}

.value-grid {
  grid-template-columns: repeat(3, 1fr);
}

.value-grid article {
  min-height: 320px;
  padding: 28px;
  border-radius: 8px;
  border: 1px solid var(--line);
  background: rgba(245, 239, 226, 0.76);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.value-grid h3,
.underwriting-note strong {
  display: block;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(2rem, 3vw, 3.4rem);
  line-height: 0.96;
}

.value-grid p:last-child,
.underwriting-note p {
  margin: 20px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.68;
}

.underwriting-note {
  grid-template-columns: 0.9fr 1.1fr;
  margin-top: 16px;
}

.underwriting-note > div {
  padding: clamp(26px, 4vw, 44px);
  border-radius: 8px;
  color: var(--ivory);
  background: var(--forest);
}

.underwriting-note > div:last-child {
  background: var(--berry);
}

.underwriting-note p {
  color: rgba(255, 250, 240, 0.72);
}

.opportunity-body {
  background: var(--forest-deep);
}

.opportunity-hero {
  min-height: 88vh;
  padding: 0 0 clamp(48px, 7vw, 92px);
  display: grid;
  grid-template-rows: auto 1fr;
}

.opportunity-hero .hero-content {
  align-self: end;
  padding-bottom: 0;
}

.opportunity-hero h1 {
  max-width: 1100px;
  font-size: clamp(4.4rem, 12vw, 12rem);
}

.brief-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  width: min(1180px, calc(100% - 32px));
  margin: 26px auto 0;
}

.brief-nav a {
  min-height: 38px;
  display: inline-flex;
  align-items: center;
  padding: 0 12px;
  border-radius: 999px;
  border: 1px solid rgba(255, 250, 240, 0.18);
  color: rgba(255, 250, 240, 0.76);
  background: rgba(255, 250, 240, 0.08);
  text-decoration: none;
  font-size: 0.78rem;
  font-weight: 800;
}

.brief-nav a:hover {
  color: var(--ivory);
  background: rgba(255, 250, 240, 0.14);
}

.money-hero-panel {
  width: min(1180px, calc(100% - 32px));
  margin: 34px auto 0;
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 16px;
}

.money-hero-panel > div {
  padding: clamp(24px, 3vw, 36px);
  border: 1px solid rgba(255, 250, 240, 0.2);
  border-radius: 8px;
  background: rgba(9, 19, 15, 0.68);
  backdrop-filter: blur(18px);
}

.money-hero-panel strong {
  display: block;
  font-family: var(--display);
  font-size: clamp(4rem, 8vw, 7.4rem);
  line-height: 0.85;
  color: var(--clay);
}

.money-hero-panel p {
  max-width: 820px;
  margin: 18px 0 0;
  color: rgba(255, 250, 240, 0.76);
  line-height: 1.65;
}

.brief-section {
  padding: clamp(72px, 9vw, 124px) 0;
}

.brief-section.dark {
  background: var(--forest-deep);
  color: var(--ivory);
}

.brief-section.paperish {
  background: var(--paper);
}

.brief-section.ivoryish {
  background: var(--ivory);
}

.brief-section.plum {
  color: var(--ivory);
  background:
    linear-gradient(135deg, rgba(118, 47, 83, 0.92), rgba(24, 58, 45, 0.92)),
    var(--berry);
}

.brief-kicker {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto 24px;
  display: grid;
  grid-template-columns: 0.7fr 1fr;
  gap: clamp(18px, 4vw, 52px);
  align-items: end;
}

.brief-kicker h2 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(2.8rem, 6vw, 6.2rem);
  line-height: 0.93;
}

.brief-kicker p {
  margin: 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.75;
}

.dark .brief-kicker p,
.plum .brief-kicker p {
  color: rgba(255, 250, 240, 0.74);
}

.proof-grid,
.calc-grid,
.audience-econ-grid,
.offer-stack,
.exit-proof-grid,
.action-grid {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  display: grid;
  gap: 16px;
}

.proof-grid {
  grid-template-columns: repeat(4, 1fr);
}

.proof-card,
.calc-card,
.audience-econ-card,
.offer-card,
.exit-proof-card,
.action-card {
  border-radius: 8px;
  border: 1px solid var(--line);
  background: rgba(255, 250, 240, 0.68);
  padding: 26px;
}

.dark .proof-card,
.dark .calc-card,
.plum .proof-card,
.plum .exit-proof-card {
  border-color: rgba(255, 250, 240, 0.2);
  background: rgba(255, 250, 240, 0.08);
}

.proof-card span,
.calc-card span,
.audience-econ-card span,
.offer-card span,
.exit-proof-card span,
.action-card span {
  display: block;
  margin-bottom: 28px;
  font-family: var(--mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  color: var(--copper);
  font-weight: 800;
}

.dark .proof-card span,
.dark .calc-card span,
.plum .proof-card span,
.plum .exit-proof-card span {
  color: var(--clay);
}

.proof-card strong,
.calc-card strong,
.audience-econ-card strong {
  display: block;
  font-family: var(--display);
  font-size: clamp(2.8rem, 5vw, 5.4rem);
  line-height: 0.88;
}

.proof-card p,
.calc-card p,
.audience-econ-card p,
.offer-card p,
.exit-proof-card p,
.action-card p {
  margin: 18px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.65;
}

.dark .proof-card p,
.dark .calc-card p,
.plum .proof-card p,
.plum .exit-proof-card p {
  color: rgba(255, 250, 240, 0.72);
}

.calc-grid {
  grid-template-columns: repeat(3, 1fr);
}

.calc-card.primary {
  color: var(--ivory);
  background: var(--forest);
  border-color: transparent;
}

.calc-card.primary p {
  color: rgba(255, 250, 240, 0.72);
}

.scenario-wrap,
.source-wrap {
  width: min(1180px, calc(100% - 32px));
  margin: 38px auto 0;
  overflow-x: auto;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--ivory);
}

.dark .scenario-wrap,
.plum .scenario-wrap {
  border-color: rgba(255, 250, 240, 0.2);
  background: rgba(255, 250, 240, 0.08);
}

.scenario-table,
.source-table {
  width: 100%;
  min-width: 900px;
  border-collapse: collapse;
}

.scenario-table caption,
.source-table caption {
  text-align: left;
  padding: 22px 24px;
  font-family: var(--display);
  font-size: clamp(2rem, 3vw, 3.4rem);
  line-height: 0.95;
  text-transform: uppercase;
}

.scenario-table th,
.scenario-table td,
.source-table th,
.source-table td {
  padding: 16px 20px;
  border-top: 1px solid var(--line);
  text-align: left;
  vertical-align: top;
  line-height: 1.45;
}

.dark .scenario-table th,
.dark .scenario-table td,
.plum .scenario-table th,
.plum .scenario-table td {
  border-color: rgba(255, 250, 240, 0.18);
  color: rgba(255, 250, 240, 0.78);
}

.scenario-table th,
.source-table th {
  font-family: var(--mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--copper);
}

.dark .scenario-table th,
.plum .scenario-table th {
  color: var(--clay);
}

.audience-econ-grid {
  grid-template-columns: repeat(3, 1fr);
}

.audience-econ-card:nth-child(1),
.audience-econ-card:nth-child(4) {
  color: var(--ivory);
  background: var(--forest);
  border-color: transparent;
}

.audience-econ-card:nth-child(1) p,
.audience-econ-card:nth-child(4) p {
  color: rgba(255, 250, 240, 0.72);
}

.offer-stack {
  grid-template-columns: repeat(2, 1fr);
}

.offer-card {
  min-height: 300px;
  display: flex;
  flex-direction: column;
}

.offer-card h3,
.exit-proof-card h3,
.action-card h3 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(2rem, 3vw, 3.3rem);
  line-height: 0.96;
}

.offer-card strong {
  display: block;
  margin-top: auto;
  padding-top: 24px;
  color: var(--copper);
  line-height: 1.45;
}

.gap-statement {
  width: min(1180px, calc(100% - 32px));
  margin: 38px auto 0;
  padding: clamp(28px, 4vw, 46px);
  border-radius: 8px;
  background: var(--ink);
  color: var(--ivory);
}

.gap-statement strong {
  display: block;
  font-family: var(--display);
  font-size: clamp(3.2rem, 6vw, 6.5rem);
  line-height: 0.86;
  color: var(--clay);
}

.gap-statement p {
  max-width: 900px;
  margin: 22px 0 0;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.7;
}

.exit-proof-grid {
  grid-template-columns: repeat(3, 1fr);
}

.action-grid {
  grid-template-columns: repeat(4, 1fr);
}

.source-table a {
  color: var(--forest);
  font-weight: 800;
}

@media (max-width: 980px) {
  .nav-links {
    display: none;
  }

  .nav-shell {
    border-radius: 8px;
  }

  .hero-content {
    padding: 86px 0 220px;
  }

  .hero-panel {
    left: 16px;
    right: 16px;
    bottom: 22px;
    width: auto;
  }

  .thesis-grid,
  .metric-grid,
  .math-strip,
  .revenue-grid,
  .audience-power-grid,
  .money-hero-panel,
  .brief-kicker,
  .proof-grid,
  .calc-grid,
  .audience-econ-grid,
  .offer-stack,
  .exit-proof-grid,
  .action-grid,
  .value-equation,
  .value-grid,
  .underwriting-note,
  .market-layout,
  .moat-grid,
  .conversion-grid,
  .campaign-board,
  .seo-matrix,
  .raw-panel,
  .source-layout {
    grid-template-columns: 1fr 1fr;
  }

  .thesis-grid .feature-panel:first-child,
  .market-layout,
  .raw-panel,
  .source-layout {
    grid-column: 1 / -1;
  }

  .raw-copy {
    position: static;
  }

  .metric-card {
    min-height: 210px;
  }

  .image-triptych {
    grid-template-columns: 1fr;
  }

  .image-triptych figure {
    min-height: 420px;
  }

  .funnel {
    grid-template-columns: 1fr 1fr;
  }

  .funnel-step:nth-child(2) {
    border-right: 0;
  }

  .funnel-step:nth-child(1),
  .funnel-step:nth-child(2) {
    border-bottom: 1px solid rgba(255, 250, 240, 0.18);
  }
}

@media (max-width: 680px) {
  .nav-shell {
    width: calc(100% - 20px);
    margin-top: 10px;
  }

  .brand-mark {
    min-width: 0;
  }

  .brand-mark small {
    display: none;
  }

  .nav-action {
    min-width: 42px;
    padding: 0 12px;
    font-size: 0;
  }

  .hero-content {
    width: calc(100% - 28px);
    padding-top: 72px;
  }

  .hero h1 {
    font-size: clamp(3.7rem, 18vw, 5rem);
    max-width: 100%;
  }

  .hero-actions {
    flex-direction: column;
    align-items: stretch;
  }

  .button {
    width: 100%;
  }

  .thesis-grid,
  .metric-grid,
  .math-strip,
  .revenue-grid,
  .audience-power-grid,
  .money-hero-panel,
  .brief-kicker,
  .proof-grid,
  .calc-grid,
  .audience-econ-grid,
  .offer-stack,
  .exit-proof-grid,
  .action-grid,
  .value-equation,
  .value-grid,
  .underwriting-note,
  .moat-grid,
  .conversion-grid,
  .campaign-board,
  .seo-matrix,
  .raw-panel,
  .funnel,
  .source-layout {
    grid-template-columns: 1fr;
  }

  .feature-panel,
  .metric-card,
  .moat-card,
  .conversion-card,
  .campaign-board article,
  .funnel-step {
    min-height: auto;
  }

  .section-intro h2 {
    font-size: clamp(2.45rem, 13vw, 4.2rem);
  }

  .editorial-image.tall {
    min-height: 360px;
  }

  .positioning-map {
    padding-left: 0;
  }

  .axis {
    display: none;
  }

  .map-grid {
    height: 460px;
  }

  .brand-dot {
    min-width: 86px;
    min-height: 38px;
    font-size: 0.7rem;
  }

  .persona-card {
    min-height: auto;
  }

  .roadmap-step {
    grid-template-columns: 1fr;
  }

  .step-marker {
    width: 64px;
    min-height: 64px;
    font-size: 2.1rem;
  }

  .site-footer {
    flex-direction: column;
    align-items: flex-start;
  }
}

@media print {
  .nav-shell,
  .scroll-meter,
  .hero-actions,
  .site-footer a {
    display: none !important;
  }

  body {
    background: white;
  }

  .hero {
    min-height: auto;
    color: var(--ink);
    background: white;
  }

  .hero-media,
  .hero-shade {
    display: none;
  }

  .hero-content,
  .section-band {
    padding: 36px 0;
  }

  .hero-panel {
    position: static;
    width: min(1080px, calc(100% - 32px));
    margin: 0 auto 24px;
    color: var(--ink);
    background: white;
    border-color: var(--line);
  }

  .forest,
  .copper {
    color: var(--ink);
    background: white;
  }

  .inverse p:not(.eyebrow),
  .market-copy > p:not(.label),
  .metric-card span,
  .conversion-card p,
  .funnel-step p,
  .data-gaps ul,
  .sources-card a {
    color: rgba(20, 22, 17, 0.72);
  }

  .metric-card,
  .conversion-card,
  .source-layout > div,
  .funnel,
  .funnel-step {
    border-color: var(--line);
    background: white;
  }
}

.trailer-body {
  background: #101811;
  color: var(--ivory);
}

.trailer-hero {
  position: relative;
  min-height: 100svh;
  color: var(--ivory);
  overflow: hidden;
  isolation: isolate;
  padding-bottom: 34px;
}

.trailer-backdrop,
.trailer-vignette {
  position: absolute;
  inset: 0;
  z-index: -2;
}

.trailer-backdrop {
  background-image: url("https://static.wixstatic.com/media/da7c1b_04e32b207cc242f1b4a6d33a89f4072e~mv2.jpeg/v1/fill/w_1800,h_1200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/da7c1b_04e32b207cc242f1b4a6d33a89f4072e~mv2.jpeg");
  background-size: cover;
  background-position: center;
  transform: scale(1.04);
  filter: saturate(0.82) contrast(1.12);
}

.trailer-vignette {
  z-index: -1;
  background:
    linear-gradient(90deg, rgba(5, 9, 7, 0.88), rgba(5, 9, 7, 0.52) 48%, rgba(5, 9, 7, 0.18)),
    linear-gradient(0deg, rgba(5, 9, 7, 0.88), rgba(5, 9, 7, 0.18) 62%),
    radial-gradient(circle at 72% 22%, rgba(184, 124, 74, 0.24), transparent 34%);
}

.trailer-nav {
  position: relative;
}

.trailer-book {
  text-decoration: none;
}

.trailer-hero-copy {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  padding: clamp(110px, 15vw, 190px) 0 150px;
}

.trailer-hero-copy h1,
.trailer-stage h2,
.mockup-intro h2,
.poster-card h3,
.system-grid h3 {
  margin: 0;
  font-family: var(--serif);
  font-weight: 700;
  letter-spacing: 0;
}

.trailer-hero-copy h1 {
  max-width: 930px;
  font-family: var(--display);
  font-size: clamp(5.2rem, 16vw, 15rem);
  line-height: 0.82;
  text-transform: uppercase;
}

.trailer-hero-copy > p:not(.eyebrow) {
  max-width: 770px;
  margin: 28px 0 0;
  color: rgba(255, 250, 240, 0.8);
  font-size: clamp(1.05rem, 1.5vw, 1.28rem);
  line-height: 1.72;
}

.trailer-hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 34px;
}

.trailer-audience-card {
  position: absolute;
  right: max(18px, calc((100vw - 1180px) / 2));
  bottom: 34px;
  width: min(480px, calc(100% - 36px));
  padding: 24px;
  border: 1px solid rgba(255, 250, 240, 0.22);
  border-radius: 8px;
  background: rgba(11, 18, 14, 0.74);
  backdrop-filter: blur(18px);
}

.trailer-audience-card span {
  display: block;
  margin-bottom: 14px;
  color: var(--clay);
  font-family: var(--mono);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.trailer-audience-card strong {
  font-family: var(--serif);
  font-size: clamp(1.45rem, 2.1vw, 2.1rem);
  line-height: 1.06;
}

.trailer-stage-section {
  padding: clamp(72px, 9vw, 124px) 0;
  background:
    linear-gradient(180deg, #101811, #172c22),
    var(--forest-deep);
}

.trailer-stage {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  display: grid;
  grid-template-columns: 0.72fr 1fr;
  gap: clamp(22px, 4vw, 54px);
  align-items: stretch;
}

.stage-media {
  position: relative;
  min-height: 680px;
  overflow: hidden;
  border-radius: 8px;
  border: 1px solid rgba(255, 250, 240, 0.18);
  box-shadow: 0 28px 80px rgba(0, 0, 0, 0.42);
  background: #0b120e;
}

.stage-media img {
  transition: opacity 220ms ease, transform 700ms ease;
}

.stage-media.swap img {
  opacity: 0.25;
  transform: scale(1.035);
}

.film-grain {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    linear-gradient(0deg, rgba(5, 9, 7, 0.78), transparent 42%),
    repeating-linear-gradient(90deg, rgba(255, 250, 240, 0.04) 0 1px, transparent 1px 9px);
}

.stage-copy {
  min-height: 680px;
  padding: clamp(30px, 5vw, 58px);
  border-radius: 8px;
  border: 1px solid rgba(255, 250, 240, 0.16);
  background:
    linear-gradient(135deg, rgba(255, 250, 240, 0.1), rgba(118, 47, 83, 0.12)),
    rgba(255, 250, 240, 0.06);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.trailer-stage h2 {
  max-width: 760px;
  font-size: clamp(3rem, 6vw, 7.2rem);
  line-height: 0.9;
}

.stage-tagline {
  max-width: 720px;
  margin: 22px 0 0;
  color: var(--clay);
  font-family: var(--serif);
  font-size: clamp(1.55rem, 2.3vw, 2.6rem);
  line-height: 1.02;
}

.stage-logline {
  max-width: 720px;
  margin: 22px 0 0;
  color: rgba(255, 250, 240, 0.74);
  line-height: 1.75;
}

.stage-proof {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 28px;
}

.stage-proof span {
  min-height: 34px;
  display: inline-flex;
  align-items: center;
  padding: 0 11px;
  border-radius: 999px;
  border: 1px solid rgba(255, 250, 240, 0.16);
  color: rgba(255, 250, 240, 0.74);
  background: rgba(255, 250, 240, 0.07);
  font-size: 0.78rem;
  font-weight: 800;
}

.scene-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
  margin-top: 38px;
}

.scene-strip article {
  min-height: 180px;
  padding: 20px;
  border-radius: 8px;
  border: 1px solid rgba(255, 250, 240, 0.14);
  background: rgba(7, 11, 9, 0.38);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.scene-strip span,
.poster-card span,
.system-grid span,
.occasion-grid span {
  font-family: var(--mono);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  color: var(--clay);
  font-weight: 800;
}

.scene-strip strong {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 1.7vw, 1.8rem);
  line-height: 1.05;
}

.dwelling-selector {
  width: min(1180px, calc(100% - 32px));
  margin: 22px auto 0;
  display: flex;
  gap: 8px;
  overflow-x: auto;
  scrollbar-width: none;
}

.dwelling-selector::-webkit-scrollbar {
  display: none;
}

.dwelling-selector button {
  min-height: 44px;
  padding: 0 16px;
  border-radius: 999px;
  border: 1px solid rgba(255, 250, 240, 0.16);
  color: rgba(255, 250, 240, 0.7);
  background: rgba(255, 250, 240, 0.06);
  font: inherit;
  font-weight: 800;
  white-space: nowrap;
  cursor: pointer;
}

.dwelling-selector button.active {
  color: #101811;
  background: var(--clay);
  border-color: transparent;
}

.occasion-section,
.mockup-system {
  padding: clamp(72px, 9vw, 124px) 0;
  background: var(--paper);
  color: var(--ink);
}

.mockup-intro {
  width: min(1080px, calc(100% - 32px));
  margin: 0 auto 42px;
}

.mockup-intro h2 {
  max-width: 900px;
  font-size: clamp(2.7rem, 5.7vw, 6.2rem);
  line-height: 0.92;
}

.mockup-intro p:not(.eyebrow) {
  max-width: 760px;
  margin: 20px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.75;
}

.mockup-intro.inverse {
  color: var(--ivory);
}

.mockup-intro.inverse p:not(.eyebrow) {
  color: rgba(255, 250, 240, 0.72);
}

.occasion-grid,
.poster-grid,
.system-grid {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  display: grid;
  gap: 16px;
}

.occasion-grid {
  grid-template-columns: repeat(4, 1fr);
}

.occasion-grid article,
.system-grid article {
  min-height: 290px;
  padding: 26px;
  border-radius: 8px;
  border: 1px solid var(--line);
  background: rgba(255, 250, 240, 0.7);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.occasion-grid svg {
  width: 28px;
  height: 28px;
  color: var(--copper);
}

.occasion-grid h3,
.system-grid h3 {
  margin-top: auto;
  font-size: clamp(1.8rem, 2.8vw, 3rem);
  line-height: 0.98;
}

.occasion-grid p,
.system-grid p {
  margin: 18px 0 0;
  color: rgba(20, 22, 17, 0.68);
  line-height: 1.65;
}

.poster-section {
  padding: clamp(72px, 9vw, 124px) 0;
  color: var(--ivory);
  background:
    linear-gradient(135deg, rgba(16, 24, 17, 0.98), rgba(118, 47, 83, 0.7)),
    var(--forest-deep);
}

.poster-grid {
  grid-template-columns: repeat(4, 1fr);
}

.poster-card {
  position: relative;
  min-height: 520px;
  overflow: hidden;
  border-radius: 8px;
  border: 1px solid rgba(255, 250, 240, 0.18);
  background: #0b120e;
}

.poster-card.wide {
  grid-column: span 2;
}

.poster-card::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(5, 9, 7, 0.9), rgba(5, 9, 7, 0.05) 56%);
}

.poster-card img {
  transition: transform 500ms ease;
}

.poster-card:hover img {
  transform: scale(1.04);
}

.poster-card div {
  position: absolute;
  inset: auto 18px 18px;
  z-index: 2;
}

.poster-card h3 {
  margin-top: 14px;
  font-size: clamp(1.75rem, 2.4vw, 2.6rem);
  line-height: 0.95;
  overflow-wrap: anywhere;
}

.poster-card p {
  margin: 14px 0 0;
  color: rgba(255, 250, 240, 0.72);
  line-height: 1.55;
}

.system-grid {
  grid-template-columns: repeat(4, 1fr);
}

@media (max-width: 980px) {
  .trailer-hero-copy {
    padding-bottom: 220px;
  }

  .trailer-audience-card {
    left: 16px;
    right: 16px;
    bottom: 22px;
    width: auto;
  }

  .trailer-stage,
  .occasion-grid,
  .poster-grid,
  .system-grid {
    grid-template-columns: 1fr 1fr;
  }

  .stage-media,
  .stage-copy {
    min-height: 520px;
  }

  .scene-strip {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 680px) {
  .trailer-hero-copy {
    width: calc(100% - 28px);
    padding-top: 82px;
  }

  .trailer-hero-copy h1 {
    font-size: clamp(4rem, 18vw, 5.4rem);
  }

  .trailer-hero-actions {
    flex-direction: column;
  }

  .trailer-stage,
  .occasion-grid,
  .poster-grid,
  .system-grid {
    grid-template-columns: 1fr;
  }

  .stage-media,
  .stage-copy {
    min-height: auto;
  }

  .stage-media {
    aspect-ratio: 4 / 5;
  }

  .stage-copy {
    padding: 24px;
  }

  .trailer-stage h2,
  .mockup-intro h2 {
    font-size: clamp(2.45rem, 13vw, 4.25rem);
  }

  .poster-card,
  .poster-card.wide {
    grid-column: auto;
    min-height: 460px;
  }

  .occasion-grid article,
  .system-grid article {
    min-height: auto;
  }
}